In her article, “Product Counsel: How to Manage Risk AND Create a Delightful Customer Experience,” Adrienne Go explores the balance between managing legal risk and enhancing user experience as a product lawyer. She emphasizes that taking calculated risks is essential for business success and provides a framework to evaluate the necessity and impact of legal disclosures on company websites. This article serves as a practical guide to Product Counsel Risk Management, showing how legal strategy can support user-centered design without compromising compliance.
By focusing on whether disclosures reduce customer confusion or address legal issues, and by assessing competitive benchmarks, risk sizing, changes over time, and business imperatives, product lawyers can create simpler, more effective user experiences without compromising legal safeguards. This balanced approach is a strong foundation for effective risk management that supports both compliance and innovation.
Three Learning Outcomes:
- Evaluate Legal Disclosures: Understand the purpose of legal disclosures and decide if they are meant to reduce customer confusion or address legal issues, ensuring they are clear, contextual, and timely. This is a key part of strong product counsel risk management, where every disclosure serves a strategic purpose.
- Assess Risk and Competitive Benchmarks: Analyze the actual costs and competitive standards related to legal risks, and adapt disclosures accordingly to maintain user experience quality. Product counsel risk management depends on staying responsive to external shifts while maintaining legal clarity.
- Consider Business Imperatives: Balance the need for legal protections with the business impact of adding information, ensuring that disclosures do not overwhelm or deter users. Product lawyers must weigh user needs alongside potential legal exposure.
For a deeper insight into how effective product counsel risk management drives smarter legal strategy and better user outcomes, read the full article on LinkedIn: Product Counsel: How to Manage Risk AND Create a Delightful Customer Experience.
